Customer Perspectives of Mobile Services
نویسندگان
چکیده
The Mobile Industry, which is one of the most dynamic and growing industry in the world, is no longer just about the delivery of voice over phones. Introduction of new content services such as logo-melody or RBT (Ring Back Tone), and voting-contest services, data services, messaging services and java games make it more dynamic. The future of mobile telephony is expected to rely on mobile services (Carlsson et al, 2006) due to saturation in voice. Therefore, operators try ABSTRACT
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